BOSTON - ISITC (The International Securities Association for Institutional Trade Communication), the industry trade group focused on standards in transaction processing and related communications, today announced that Carla Harris, Vice Chairman, Global Wealth Management, Managing Director and Senior Client Advisor at Morgan Stanley, will be the keynote speaker at the upcoming 20th Annual Industry Forum and Vendor Show taking place in Boston in March. The conference, themed ?Don?t Stop Believing?Winning Strategies in Financial Services,? will highlight some of the most important issues facing the financial services industry today including the benefits of greater transparency, the emergence of new solutions for old problems, operational challenges of alternative investments and the increasing role of cybersecurity. The event will be held March 23-26, 2014 in Boston and will bring together hundreds of broker/dealers, investment managers, custodians and vendors from across the industry. Carla Harris will open the 20th annual gathering with advice and strategies learned throughout her more than 20-year career on Wall Street. As one of the most respected women in financial services today, Carla will share many of the valuable lessons outlined in her recent book, Expect to Win: Proven Strategies for Success from a Wall Street Vet, including leveraging your voice and managing perception, balance and authenticity in order to thrive in the workplace. ?We are thrilled to announce Carla as our keynote for the 2014 vendor show,? comments Jeff Zoller, Chair of ISITC and Vice President at T. Rowe Price. ?This year, the conference will focus on the many successes of our industry to date but will also explore a number of challenges we still face and how we, as industry practitioners, can work together to find the best solutions. Carla is an incredible source of inspiration for the industry and we look forward to hearing her thoughts on how to navigate the complexities and challenges of working in financial services.? In addition to Carla Harris, the ISITC Annual Industry Forum and Vendor Show will feature notable thought leaders from across the industry, including executives from top financial institutions and ISITC member firms. Over 300 industry professionals, representing all areas of the financial industry, including broker/dealers, investment managers, custodians and associate constituencies, will be attending ISITC?s Annual Forum and Vendor Show. Delegates to the event include C-Suite and senior executives at ISITC?s member firms and have a wide variety of roles in both business and operations.